Leveraging the Laboratory: Mining Your Hidden Revenue Source

Mayo Medical Laboratories will be hosting Leveraging the Laboratory: Mining Your Hidden Revenue Source, Sept. 26-28, 2012, at The Kahler Grand Hotel in Rochester, Minn. Today’s evolving health care landscape creates new opportunities to leverage your health system’s assets beyond traditional forms of revenue. The laboratory can be one of the top income generators for the hospital.

This conference will address the current forces that are shaping and impacting health care, discuss the evolving needs of providers, and identify the role of the laboratory, not only as a hidden revenue source, but also as a catalyst for further success.

After hearing these opportunities, attendees will learn how to effectively leverage the laboratory through general and interactive breakout sessions which will provide a practical approach to developing, implementing, and growing a successful outreach program. Registration for this event will be available soon. Please check back for full conference details.

Conference Objectives

Upon completion of the conference, participants should be able to:

  • Assess the major issues impacting health care
  • Discuss the changing needs of providers
  • Recognize the value of the laboratory
  • Describe the strategic nature of laboratory outreach
  • Address the key elements of developing a laboratory outreach program

Intended Audience

This conference is appropriate for individuals from community hospital laboratories, including administrators, managers, directors, pathologists, outreach coordinators, marketing representatives and sales managers.


Attendance at this Mayo conference does not indicate nor guarantee competence or proficiency in the performance of any procedures that may be discussed or taught in this course. 




Mayo Medical Laboratories

This post was authored by the Marketing Team at Mayo Medical Laboratories.