Leveraging the Laboratory Outreach Conference: Outreach Acceleration

Leveraging-Ad-v2Traditional outreach has provided significant benefits to community-based hospitals by generating needed revenue and volume that reduces unit cost. Physician integration is changing, and will continue to change the traditional outreach model. Inreach, over time, will become the new model for providing laboratory services to system employed physicians. Outreach acceleration is critical now to help facilitate physician integration and generate needed revenue and volume in the current payment system.

The Leveraging the Laboratory Outreach Conference: Outreach Acceleration will discuss the must-have features of both outreach and inreach, as well as critical capabilities that enable outreach acceleration.

Upon completion of the conference, participants should be able to:

  • Share insights into the current state of outreach
  • Identify new approaches for accelerating outreach services in the changing market
  • Discuss ideas for evolving outreach into a value based service
  • Apply knowledge gained from experts and peers from around the country

Registration deadline is Sept. 7. 

Conference attendees can expect to learn the following:

Sept. 24 8:45-9:45 a.m. Population Management: Jim Yolch, Administrator, Rochester Operations, Mayo Clinic. Health care providers are faced with significant challenges managing patients with chronic disease as more boomers enter into Medicare as well as keeping communities healthy. Information powered clinical decisions is a critical capability as new forms of reimbursement emerge and as consumerism increasingly impacts health care decision. This presentation will introduce the key elements of population health management and offer a case study model for community health.
Sept. 24 10:15-11:00 a.m. How to Create a Successful Utilization Management Program in the Community Hospital Setting: Jeff Pearson, MD, Medical Director, Bronson Methodist Hospital Laboratories. Community-based hospitals face many of the same challenges as large hospital systems in controlling the costs of blood products and laboratory testing, but may have limited resources and personnel to tackle these issues. This talk will focus on how the pathologists and their colleagues at Bronson Methodist Hospital have decreased red blood cell transfusions by 25%, controlled point of care testing and put the brakes on expensive boutique laboratories and genetics testing.
Sept. 24 11:00-12:00 p.m. Cost Management: Matt Binnicker, Ph.D., Associate Professor of Laboratory Med/Pathology, Mayo Clinic; Ray Frick, Administration, Rochester Operations, Mayo Clinic. Driving out unnecessary cost has always been a theme for laboratories. However, steady declines in reimbursement and the movement toward different payment models is placing a greater demand to understand and manage cost better than ever before. This presentation will discuss a proven process and set of tools to manage and lower cost overtime.
Sept. 24 1:00-2:00 p.m. Managing the Gap between Volume and Value Based Outreach: Don Flott, Director, Utilization & Integration, Mayo Medical Laboratories. Volume-based reimbursement continues, but there is a recognition that value based reimbursement is coming fast. We will look at the characteristics of a value based environment and “must have” capabilities in order to deliver value. The balance required to operate in both volume and value worlds is a challenge. This presentation will address those challenges and applicable solutions.
Sept. 24 2:00-3:00 p.m. Outreach Service Structure: Manners, Maneuvers, and Measurements: Tonya Francis, David Pagel, Shirley Pokorski
Outreach Program Coordinators, Mayo Medical Laboratories. Key elements of successfully integrating physicians with the laboratory include a culture of service excellence throughout laboratory operations, customer-centric processes to ensure ease of use, and continued monitoring of strategic metrics of utilization. These areas, combined with other exceptional outreach aspects, will serve as an advantageous foundation for laboratory service transformations in the changing world of health care.
Sept. 24 3:00-4:00 p.m. Laboratories’ Role in Care and Cost Transformation: Karen Kaul, M.D., Chair, Department of Pathology and Laboratory Medicine, NorthShore University HealthSystem. As hospitals evolve and align into larger systems encompassing inpatient, outpatient, and outreach care, the laboratory’s role in coordination and ensuring appropriate utilization will expand. Laboratory professionals will need to find new roles and create new tools to help their clinical colleagues and institutions deliver the best value across the spectrum of care settings.
Sept. 25 8:45-9:45 a.m. Creating a Memorable Patient Experience: Lynn Todd, Laboratory Manager, Campbell County Memorial Hospital. For 32 years, Lynn watched patients leave her lab focusing on the "Ow! That Hurts!" experience. Lynn felt she needed to find a way to change that last memory of the lab, and turn the "OW!" into a "Wow!" In this presentation, Lynn will share how her disc jockey background helped her to create a "Wow room" featuring dancing LED lights and a black light. Lynn will discuss how thinking outside the box has positively impacted their practice.
Sept. 25 10:15-11:00 a.m. Connectivity/EMR: Tania Horton, Director, Pathology and Laboratory Medicine; Lynn Bryant, Manager, Laboratory Outreach, Fletcher Allen Health Care
Sept. 25 11:00 a.m.-12:00 p.m. Billing/Pre-Authorization: Lynn Bryant, Manager, Laboratory Outreach; Tania Horton, Director, Pathology and Laboratory Medicine, Fletcher Allen Health Care. In this presentation Jim Crawford, M.D. will present the lessons learned from implementing a Utilization Management program into a large health system.
Sept. 25 1:00-2:00 p.m. A Tale of Two Entities: Co-Branding Your Outreach: Bonnie-Jean Stewart, Lab Solutions Program Manager, Hunt Regional Lab Solutions. Since 1993 Hunt Regional Healthcare has partnered with MML as Reference Laboratory. Early in the partnership discussions centered on growth in the outreach market, but not until 2009 did we begin to move toward actively pursuing the opportunities. Outreach laboratory service was new to the District and progress was slow to embrace the concept. With the help of the Mayo Outreach tools, guidance, and support; the journey began. Barriers were the norm and on a shoestring budget the Co-branded marketing opportunities helped ramp up the service line. In late 2012 the Board of Directors approved the creation of Hunt Regional Lab Solutions to become a department of Hunt Regional Healthcare. Learn the ins and outs of clearing the hurdles and knocking down barriers along the way.
Sept. 25 2:30-3:00 p.m. Well-Rounded Evaluation of New Product and Service Opportunities: Tony Ebert, Business Development Manager, Mayo Medical Laboratories. Organizations must continually evaluate their strategic position and direction in the healthcare market to ensure they remain relevant. New market demands, first-to-market opportunities, and proposals from outside parties must be examined to determine if they will better position the organization, or, instead, simply use up valuable resources and distract from existing organizational goals. Examination of new opportunities should include an examination of the various business, operational, strategic, and patient impact factors. This presentation will cover one possible way to evaluate new opportunities effectively without over-utilizing valuable internal resources.
Sept. 25 3:00-3:30 p.m. Communication with the C-Level: Brian Meade, Chief Operation Officer, Mayo Medical Laboratories. It is increasingly important that the laboratory is able to clearly communicate its value to hospital leadership. Today, leaders are faced with unprecedented challenges and they require complete and accurate information to make informed decisions. By not communicating effectively with hospital leadership, the laboratory runs the risk of being commoditized within the organization. This presentation will provide a road map for effectively communicating and presenting information to hospital leadership.
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Kelley Schreiber

Kelley Schreiber is a Marketing Channel Manager at Mayo Medical Laboratories. She is the principle editor and writer of Insights and leads social media and direct marketing strategy. Kelley has worked at Mayo Clinic since 2013. Outside of work, you can find Kelley running, traveling, playing with her new kitten, and exploring new foods.